An Employer Who Lost My Loyalty - Store Manager bei Crocs: Mitarbeiterbewertung

1,0
17. Mai 2016
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CEO-Befürwortung
Geschäftsprognose

Pros

The product is extremely comfortable and is becoming more stylish and fashion forward. Employee discount is better than most retailers.

Kontras

Crocs was bought out by an investment company a couple years ago. There were countless lay offs of employees who invested years into the company. Open positions were quickly filled by former Reebok employees. There is no promotion opportunity as a result for internal candidates. The pay is absolutely dismal. The bonus structure for store mangers is laughable. There is zero work life balance. Recently most of the store managers were switched from salary to hourly pay. When I was hired I was told this was more than a 40 hour a week job. I never worked less than 50 hours a week. Now store managers are expected to leave at 40. The work load hasn't decreased any, in fact more tasks are added every day. The solution to the increased work load is to delegate more tasks. Teenagers and college students do not care if they meet sales goals or recover the store. They have no desire to understand the customer or remember the store's KPIs when they work 10-15 hours a week. The new expectation is that part time key holders have to act like a store manager. They are expected to understand floor set maps and know how to shift product. They are expected to know demographic and age ranges of their consumer. They are expected to know their own personal ATV and UPT in comparison to how the store is doing. They are expected to train and develop other members of staff. Keep in mind this is a 9-10$ an hour job (with no bonus). If team members are unable to answer these questions when a DM makes a rare appearance in store then the store manager is highly encouraged to fire those employees. It is an incredibly stressful work environment. There is little to no training for all members of the staff. The training books are extremely outdated. No additional hours are given for training. There is no standard for training. Store managers are expected to coach and develop their team while receiving no support from upper management. There is no coaching and developing of store managers. Communication from the home office to the stores is horrendous. It is often time contradictory, late, and full of grammar errors. Communication should be a high priority it clearly is not. The company is extremely cliquish. The (former) Reebok employees do not want tenured managers to succeed. If you are not "in" with your senior DM or DM then your job is phenomenally more difficult. It does not matter how well you perform your job. You will be incentivized to hit certain goals but they are empty promises. My store has won several contests and the DM has never paid out the reward.

Mehr Bewertungen zu Crocs entdecken

5,0
1. Juni 2026
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CEO-Befürwortung
Geschäftsprognose

Pros

Great company to work for

Kontras

Easy retail job. Lots of paperwork

2,0
9. Mai 2026
Mitarbeiter (anonym)
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CEO-Befürwortung
Geschäftsprognose

Pros

Strong global brand recognition and the opportunity to work with talented colleagues across multiple functions and backgrounds. The environment can provide broad exposure, fast-paced experience, and significant responsibility. Despite wider organizational challenges, many peer-level teams remained collaborative and supportive.

Kontras

In my experience, the culture felt highly top-down and heavily cost-constrained, with limited openness to employee initiative or new ideas. Workloads and expectations were often unrealistic, contributing to burnout and an unhealthy work-life balance, while teams frequently operated understaffed. Significant extra effort, including long hours and cross-functional collaboration, did not consistently translate into recognition, advancement, or long-term stability. Career progression often felt unpredictable, and opportunities sometimes appeared inconsistent or influenced by favoritism. Communication around organizational changes could be abrupt, creating uncertainty across teams. Employees were regularly expected to take on responsibilities outside their core expertise without sufficient support, which negatively impacted morale and overall job satisfaction. Compensation, benefits, and flexibility also felt less competitive compared to others in the footwear industry, while discussions around salary growth and professional development lacked transparency. Over time, the internal culture appeared to decline, creating a growing disconnect between the company’s external brand image and the employee experience.

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