Atolls is a global digital destination that helps people make smarter, fairer, and more enjoyable shopping decisions. Across our platforms, millions of users discover products, compare offers, and earn rewards before making a purchase. By combining shopping communities, deal discovery platforms, and cashback services, Atolls creates trusted environments where people can navigate online shopping with greater clarity and confidence. Our journey began in 2012 with the launch of CupoNation, a platform designed to help shoppers easily access coupons and savings online. As the business expanded across Europe and international markets, the ecosystem continued to grow through product development and strategic acquisitions, including leading cashback platforms iGraal and Shoop. In 2022, the company joined forces with Pepper.com, bringing together some of the world’s most active shopping communities, including hotukdeals, mydealz, and dealabs. These communities allow millions of users to share deals, product discoveries, and recommendations in real time. In 2024, these platforms came together under one name: Atolls, uniting communities, savings platforms, and cashback services into one connected ecosystem that supports users throughout the shopping journey—from discovery to purchase. Today, Atolls partners with more than 12,000 brands worldwide and serves users across multiple international markets. Together, our platforms generate hundreds of millions of visits each year, connecting shoppers with trusted recommendations, deals, and rewards. At the center of everything we build is a simple mission: empowering smart, fair, and enjoyable shopping decisions. We do this by creating Destinations for Decisions, places where people can explore options, learn from communities, compare offers, and make confident purchasing choices before they buy.
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