It was first a phone call going over basic requirements, then an in-store interview going over a series of questions. Then they jumped right into doing mock demos to see how you could come across to customers

First there was a phone interview about 10-15 minutes long. I believe the phone interview was meant to see if there was a personality fit. If you passed the phone interview, there were scheduled in person interviews. The in person interview was basically a role-play sales demo selling a product of your choice after reading product description/details