Bring Your Kids to Work Day: One Movable Ink, One Planet 🌍 This year, we brought teams together across NYC, Toronto, and remotely around the world for our One Planet-themed Bring Your Kids to Work Day. With 68+ kids participating across four events, the focus was simple. Give the next generation a hands-on look at creativity, problem-solving, and building with purpose. What stood out most was seeing the same collaboration, creativity, and thoughtfulness that define how we work every day come through in a completely different setting. Days like this reinforce what matters. How we show up for each other and the kind of environment we’re building together. Thank you to everyone who made it happen! #OneMovableInk #OnePlanet #BYKTWD
As Women’s History Month wraps up, we’re reflecting on the connections built through Movable Pink’s mentorship program. By bringing women together across teams and regions, the program creates space for shared experiences, honest conversations, and ongoing support. https://www.linkedin.com/feed/update/urn:li:activity:7444443376676077568
Introducing The AI for Retail Leaders Blueprint—your essential guide to how AI is reshaping retail from the ground up. This report dives deep into how early adopters are already seeing transformative results, including: Significant lifts in email click-through rates, conversions, and revenue per send Increased efficiency and sustainable growth across retail operations Hyper-personalized messaging that reaches customers at just the right moment While retail is the focus, every brand stands to benefit. The question isn’t if—it’s when you’ll start using these insights to lead the way.
While recent breakthroughs in generative AI have captured much of the spotlight, AI has been steadily transforming several aspects of marketing for more than a decade. Churn analysis, anomaly detection, predictive segmentation, product recommendations, and more are all tools that are powered by AI. As AI continues to evolve, its impact will only grow as it becomes more specialized to serve specific business needs. This specialization will empower marketers to challenge long-standing beliefs about customer engagement strategies—among them, the notion that batch emails must always be singularly focused on driving short-term conversions.
The digital marketing world is always evolving, but one thing remains the same: brands are constantly striving to connect with their customers on a deeper level. That’s why we’re excited to announce an expansion of Movable Ink’s integrations with Adobe Experience Cloud. At the forefront of this launch is the new integration of Movable Ink Da Vinci with Adobe Journey Optimizer—a partnership that redefines how brands can engage customers. This enhancement of our existing Adobe integrations let marketers create personalized experiences designed specifically for each customer.
Having a mobile app is now a standard, with the average smartphone holding over 80 apps. However, not all of these apps are actively used. On average, people engage with 9 apps daily and 30 each month. This makes competition for attention fierce. If you're seeing a drop in daily or monthly active users, there's a clear reason. It's time to stand out, reevaluate your strategy, and discover new ways to keep customers returning. That's where interactive in-app messages come into play. These aren’t your run-of-the-mill notifications—they’re crafted to add a spark of excitement and boost engagement right within your app. In this blog, we'll show you how to elevate your mobile personalization experience, turning it into something your customers can’t resist returning to, time and time again!
Successful mobile marketing that’s truly engaging involves more than redeploying your email strategies for other channels. To maximize the channel, marketers should be leveraging mobile-specific data and preserving a friction-free journey as customers navigate between devices. Learn how you can achieve mobile success by smartly using an SDK, and gain some invaluable inspo by seeing how At Home, Audible, FanDuel, HSN, and The Very Group bring those strategies to life in their mobile campaigns.
Looking to increase efficiency while driving better results across engagement and revenue? This is the blog for you! Read how leading brands like Bluevine, Claire’s, Faherty, Global Hotel Alliance, NFL, and Tiffany & Co. all use automation and data-driven tactics to bolster incredible efficiency.
Forming a data-driven picture of every customer is critical, but accessing data from any source and any location is a tall order for most marketers. But with these three comprehensive tools, marketers can cut through the data complexity and trade disconnected information for a cohesive, holistic view of each customer.
The martech landscape evolves and develops at a rapid-fire pace. Not too long ago, marketers were dealing with the dot com boom, systems of intelligence, and the dawn of mobile messaging. Today, marketers are at the beginning of a new era in marketing: AI, arguably the most revolutionary step forward yet.
