Growth Marketing Director

Munich | London | Paris

1. The Team You'll Join

You'll be part of our EMEA Marketing team led by Hélène Kehren, VP Marketing EMEA. The team consists of 10 professionals covering field marketing and digital marketing across the EMEA region, supporting all business lines within the Mirakl organization. Together, you'll be driving Mirakl's growth by generating demand, building brand presence, and enabling revenue across EMEA markets.

"The team is entering an exciting phase: with the AI transformation, we're looking for someone who can bring true digital-growth expertise and help us build a next-level inbound engine for Mirakl Connect in Europe. You'd be joining a group that's already strong in demand generation, and stepping into the one area where we're ready to push harder, innovate faster, and scale smarter." - Hélène Kehren, VP Marketing EMEA

2. Your Impact

• Build and own the inbound funnel end-to-end: Design, deploy, and continuously optimize Mirakl Connect's SMB marketing funnel across EMEA, from traffic acquisition to lead conversion, with a focus on digital channels
• Lead and develop a team of three in digital marketing, driving their professional growth and performance
• Drive AI-powered demand generation: Partner with the AI Strategist and the Mirakl Connect SMB sales team to automate and scale demand generation workflows, reducing manual effort while increasing funnel velocity
• Own organic visibility and full-funnel performance reporting: Support GEO and SEO initiatives for Mirakl Connect across EMEA markets, and deliver actionable insights through funnel metrics (CPL, acquisition cost, pipeline contribution) to continuously improve performance
• Align cross-functionally with the global Mirakl Connect Marketing lead, content, sales, and RevOps: Collaborate with key stakeholders of the marketing team to produce traffic-driving and conversion-optimized assets, and liaise with the Channel Manager and Revenue Operations teams to ensure clean lead processing and structured feedback loops
• Manage relevant vendor and agency relationships in EMEA

3. What You'll Bring to the Role

Experience

• 7+ years in growth marketing, performance marketing, or demand generation — ideally in a B2B mid-market SaaS environment
• Proven track record managing SEO/SEM/GEO, paid social (Meta, LinkedIn, etc.), display, and/or email automation campaigns at scale
• Previous experience managing a small team or mentoring junior marketers

Skills

• Digital growth expertise: Hands-on command of inbound funnel mechanics, paid and organic channels, and conversion optimization
• AI-savvy: Comfortable leveraging AI automation tools to accelerate campaign ideation, audience targeting, copywriting, and performance optimization
• Analytical mindset: Able to translate data into clear, actionable decisions
• Cross-functional collaborator: Skilled at navigating and aligning multiple international stakeholders
• Team player: You collaborate effectively and share best practices to elevate team performance

4. Tools Used

• HubSpot
• Salesforce
• 6sense, Linkedin, Google, Meta…
• Google Analytics

5. Languages

• English: Fluent (C2 level required)
• French or German: A strong plus

6. Perks & Benefits

• Public Transport Pass: Reimbursement on your public transport subscription
• Health Insurance: Coverage tailored to individual or family needs
• ️ Meal Allowance: Monthly meal allowance provided by Mirakl
• Hybrid Setup: 4 days in-office & 1 day remote
• ️ Gym Allowance: Access to partner gyms and wellness studios
• Paid Time Off: Prorated paid vacation days per calendar year

7. Our Hiring Process

We warmly encourage you to apply to any of our roles, even if you think you're not an exact match.

Please click the "Apply" button to submit your application — this helps us make the best possible assessment and get back to you as quickly as possible.