With the beginning of the year we announced a new set of values that better define us. 1- Vision, mission & ambition Our vision is to become the world’s leading research platform, empowering leaders globally with better insights to shape the future. Our mission is to be the default research platform for all leading consulting and PE firms worldwide. Our ambition is to build a profitable and scalable business that nailed the Data Quality issue in the Research industry. 2- Our Values An organization's culture defines the proper way to behave within the organization. This culture consists of shared beliefs and values established by leaders and then communicated and reinforced through various methods. Because this concept can sometimes be challenging to understand, we broke Potloc's culture down into 4 main categories: - EXCELLENCE: Striving for excellence and impact in everything that we do. Setting bold goals and having relentless drive - TEAMWORK: Working together to achieve exceptional results, holding ourselves and each other accountable. - HONESTY: Honest and constructive communication and actions, building trust and alignment across the organization. - ADAPTABILITY: Embracing change, growing from challenges, and continuously improving to stay ahead.