We always say that our people are our best assets because they imbue the Laurel Wreath with emotional significance and meaning. But you should hear this from them directly. Fashion United recently did a profile on four Fred Perry store managers on what the brand personally means to them and why they work for Fred Perry. You can check read the full first article with our Nottingham store manager, Luke Saunders here:
An Inventory of Detail is a 60-page publication conceived and designed in collaboration with legendary British art director Scott King. Obsessing over the details is in our brand DNA. Every decision we make is dictated to by preference; and preference is always dictated by detail. We asked a variety of people for ‘a detail that has, in some way, defined you’ and the results can be found inside the green covers - itself a detail that makes reference to the green found in the back neck label of our first polo shirts.
We recently launched our new ‘Match Fit’ Behaviours — the evolution of our Purpose, Mission and Values (PMV) statements. A way for us to embed our values in Fred Perry through actions and mindsets that help maintain the unique community we have here. We built our PMV statements as a company. When we asked our employees what words they associated with Fred Perry, words like off-beat, authentic and unique were among the answers — these gave rise to our two values: Aspire to Be Champion Be Authentic Our Match Fit Behaviours take this further. They are the blueprint for how we can walk, talk and breathe these values in practice. And just like when we launched our PMV, we workshopped the behaviours across the entire business and brought all employees on the journey of their formation. It was crucial that everyone had buy-in to these codes that govern our internal community. And why ‘Match Fit’? t’s a statement that keeps us thinking about how we stay on form. How we remain, in Fred’s words, ‘Absolutely Dedicated’. So, if you are interested in a career at Fred Perry, register your interest here https://careers.fredperry.com/ .
Fred Perry Lexington Street: now open for business. We stake our claim to the streets of Soho with a brand new flagship location that celebrates our historic relationship with the local area and its significance to British music and art. Not just a shop: a meeting point for like-minded individuals and a conceptual space that's rich in the DNA that sets Fred Perry apart. Come and pay us a visit if you're in town.
We launched our Purpose, Mission and Values statement (our PMV) almost three years ago and it has served as the guiding light for everything we do as a business. It reminds us why we do what we do, informs the goals we set ourselves, and reminds us how to act. And we got everyone involved. PMV was born from the input of all our employees, who told us what words they associated when they thought of Fred Perry. The result is a creed we come back to time and time again: Our purpose — The Laurel Wreath is our difference Our mission — It all starts with the Fred Perry Shirt. Expression, not fashion. The uniform of the non-uniform. It symbolises our past, present and future. Our values — 1. Aspire to be champion: The Laurel Wreath is a sign of excellence, ambition, and determination. 2. Be Authentic: We are an inclusive brand built by individuals from all backgrounds, and we encourage everyone to be their authentic selves.
Last month, we welcomed all our store managers across the world along with our offices for our quarterly business update — but to wrap up the year, we did this one in person. We looked back at the wins of 2025, the challenges we faced, and then the road ahead for 2026 where we unveiled our DNA campaign. We also announced winners of our annual Fred Perry Cup Award, to celebrate our retail teams and their tremendous efforts in sales. Community has always been at the heart of our brand and last week reminded us why this remains so important. The Laurel Wreath is a symbol of belonging. Each generation and many subcultures have adopted the Laurel Wreath as their own, transforming it into something with more meaning and significance. Last month was a reminder that community starts internally as a brand, making Fred Perry a place to work where people feel valued for their authenticity and are encouraged every day to be the best they can be. If you feel this could be for you, check out our careers page for any open vacancies. If you don’t see anything that speaks to you just yet, make sure to leave your details so you’ll be notified when a position opens up in an area you’re looking for.
It all starts with the Fred Perry Shirt. Our design codes are what make us Fred Perry. Our brand DNA, honed for over 70 years. These are the details we obsess over – the details that set us apart. For 2026, we spotlight the pieces that took us from sportswear to streetwear and into the hearts of each generation who adopted them as part of their subcultural uniform.
The New Year encourages us to reflect on how our brand supports people and their plans in a realistic way. Beyond a competitive salary, we’re proud to make employees feel equipped to show up day in and day out. At Fred Perry, we offer a range of inclusive benefits that support the different needs of our employee community. Whether these are related to their working styles, family life, or personal commitment, it's about what best suits them. Our aim is for our employees to feel like their work supports them. For example, some of the inclusive benefits we offer in the UK are: Enhanced parental leave Flexible working policy Private healthcare Generous pension Option to buy 5 additional holidays These benefits help people plan long-term and also enjoy more flexibility in their day-to-day work. We additionally offer professional development through apprenticeships and things like our management development program to equip employees with the tools they need to succeed. Check out our site for more information on what it’s like working at Fred Perry and our careers page for open vacancies.
Blueprint for All is a UK charity that creates opportunities for young people from underrepresented and diverse backgrounds. We’ve worked with them since 2020, and as Sue explains here, our relationship is mutually beneficial. _ Black Friday has never really been our style. Our priority has always been to make quality clothes that stand the test of time. And so, after the success of our previous Black Fridays, we continue our efforts to support our chosen community organisations for 2025 with a contribution from our sales during the Black Friday weekend. Between Thursday 27th November (00:01 GMT) and Sunday 1st December (23:59 GMT), 10% of net sales on purchases from us on fredperry.com and in our UK, Netherlands, France, Germany and USA ‘Fred Perry’ shops, will be split equally between four community organisations: The Music Venue Trust (UK charity no. 1159846) Blueprint for All (UK charity no. 1102267) Amy Winehouse Foundation (charity no. 1143740) Museum of Youth Culture C.I.C. (UK Community Interest Company no. 09680751) Thanks to you, our total contribution for 2024 came to £85,057.40 giving our community organisations over £21,000 each.
Amy’s Place is designed for young women in recovery. Set up by Amy’s family in 2016, it’s one of the only projects in the country to bridge the gap between recovery and independent living. We’ve supported the Foundation throughout this time, and by the end of 2024, the amount we have given them totalled £2.45 million. Our relationship with the Foundation goes beyond giving them money, and it’s something we’re super proud of. We spoke with current residents, Maddy, Stella and Ciara about the sense of community, sisterhood and the incredible legacy of Amy and the Foundation. Read more via link the link below. https://lnkd.in/eadZKhiG — Black Friday has never really been our style. Our priority has always been to make quality clothes that stand the test of time. And so, after the success of our previous Black Fridays, we continue our efforts to support our chosen community organisations for 2025 with a contribution from our sales during the Black Friday weekend. Between Thursday 27th November (00:01 GMT) and Sunday 1st December (23:59 GMT), 10% of net sales on purchases from us on fredperry.com and in our UK, Netherlands, France, Germany and USA ‘Fred Perry’ shops, will be split equally between four community organisations: — The Music Venue Trust (UK charity no. 1159846) — Blueprint for All (UK charity no. 1102267) — Amy Winehouse Foundation (charity no. 1143740) — Museum of Youth Culture C.I.C. (UK Community Interest Company no. 09680751)
