Pros
+ Solid starting point for early-career professionals who want to learn the basics and get industry exposure + Under the original leadership (until 2023), the department had clear goals and established processes + Team functioned well with everyone understanding their roles + Good foundation for building fundamental marketing skills
Kontras
- Leadership change in marketing has eliminated much of the structure that made the department effective - No consistent processes in place anymore, teams often figure things out as they go - Product marketing lacks strong promotion strategies and competitive positioning knowledge - Leadership egos create territoriality instead of collaboration, preventing the team from reaching its potential - Limited to no career growth opportunities or internal mobility - Talented creatives have left due to lack of advancement opportunities - Current environment doesn't support professional development or mentorship