Fragen aus Vorstellungsgesprächen für performance marketing, von Bewerbern geteilt
When entering a new market, how would you structure your Facebook Account and what tests would you set up?
I would set up a Prospecting and a Remarketing campaign targeting relatively broad in terms of gender, age, placements, devices, etc. to determine what works well and what doesn't. After the initial learning phase has been completed, I would analyse the performance by gender/age/placement/etc. and narrow the targeting. In terms of tests, I would check what creatives and ad copies/USPs perform best and what kind of landing page yields the best results.
Question related to Affiliate Marketing (how I can find more affiliate network to collaborate them?), What kind of experience I have in Online marketing channels - paid social, paid search, affiliate marketing